Conor McGregor celebrates £430million windfall – without throwing a punch
UFC star Conor McGregor is known for making extortionate amounts of money in the octagon, but now the Notorious has enjoyed his greatest pay-day to date without competing in the slightest.
McGregor has sold a stake in his Proper Twelve Whiskey company for an incredible £430million.
The 'Notorious' launched the whiskey brand in 2018, shortly before his unsuccessful lightweight title challenge against Khabib Nurmagomedov.
The brand has gone from strength to strength, and has been earning him a fair bit of money on the side of his fighting career.
And now, Proximo Spirits has purchased a controlling interest in the company for an eye-watering $600m.
On Wednesday the fighter celebrated three years of the brand, which he believes is the biggest Irish Whiskey in the world.
Making the announcement in a video to his Instagram page, McGregor wrote: "Wow! In just under 3 years, we went from a dream to the biggest Irish Whiskey in the world!
"A HUGE step for Proper No. Twelve today as we now forge ahead to the next phase of our company's history!
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"Thanks to my Irish Whiskey fans all across the globe! Proper Twelve is my baby for life, and I am just warming up the barrels here!
"What I have in store for you all will not only take Proper Twelve to the absolute pinnacle of Irish Whiskey! But of all spirits!
"Next stop – Worldwide domination!!!
"I wake up each day with focus, drive, and a commitment to be the best in sport and in business – and the money follows. Never count me out!"
McGregor is set to return to the octagon this summer in an immediate rematch of his January fight with Dustin Poirier.
The Irishman was defeated by knockout on that occasion, but called for an immediate rematch rather than going out and facing off against an opponent further down the rankings.
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