NFL’s first-ever gaming deal to make Caesars, DraftKings, FanDuel official sports betting partners
The National Football League has become the last of the major U.S. professional sports to form a partnership with the sports betting industry.
The NFL announced Thursday that Caesars Entertainment, DraftKings and FanDuel have become the league's official sports betting partners in a deal that Sports Business Daily reports could be worth just under $1 billion over five years.
"As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL's vision and goals," said Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships.
The multiyear deals will allow the three companies to use the NFL logo in their marketing efforts, and will allow the league to integrate sports betting content into NFL-owned media such as NFL.com and the NFL app.
It also grants Caesars, DraftKings and FanDuel use of the NFL's official data feed for stats and scoring.
NFL announces its first-ever sports betting partnerships with @CaesarsEnt, @DraftKings, and @FDSportsbook: https://t.co/QFf0JzyKDppic.twitter.com/GvolEgQ3eq
The NFL already had existing deals with Caesars as its official casino, and with DraftKings as its official daily fantasy sports provider. Under the new deal, DraftKings will continue to have a prominent presence on the NFL's Red Zone Channel, while FanDuel will become part of pregame programming for the seven regular-season games that will air on NFL Network in 2021.
Sports betting is currently allowed in more than half of all U.S. states. Earlier Thursday, Arizona became the 27th state — and the third this year — to pass a law legalizing sports betting.
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