Patriots make Color Rush uniforms their primary look in jersey tweak
The New England Patriots used Patriot Day to unveil their 2020 jerseys.
The Patriots, set to play without Tom Brady as their quarterback for the first time in nearly two decades, became the latest team to showcase their new uniforms Monday — inspired by a previously used blue-on-blue Color Rush look. The team released them on social media Monday morning.
A few adjustments were made to those new jerseys, including fonts for numbers and names. The team also presented a new alternate white jersey with a similar theme of red and blue stripes over the shoulder to be paired along with blue pants.
Neat, navy, New England.
The look we love, promoted to primary.
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“As we started to think about the 2020 season and a new decade, we began to envision what we wanted our uniforms to reflect,” Jen Ferron, the CMO of Kraft Sports and Entertainment, said in a statement on the team's website. “The success of the ‘Color Rush’ uniform that we’ve worn for the past couple of years had us thinking that we didn’t need to make real substantive changes, rather we could make modest changes to our home uniform and then use a complementary version with those same aesthetics for our away uniform.”
The Patriots also are considering bringing back the "Pat Patriot" alternate white helmet with red throwback jerseys. For that to happen, the NFL would have to lift its one helmet rule.
“We recognize that fans also have an affinity for the red ‘throwback’ uniform and we hope to incorporate that into our uniform rotation in the future,” Ferron said.
This marks the first change to the Pats primary uniforms since 2000 — which kicked off the Brady era. That year, the franchise changed the blue hue on the home jerseys.
Contributing: Mark Daniels, Providence Journal
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