Nine Premier League sides to be affected by gambling sponsorship rule change

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Nearly half of all Premier League clubs will be forced to change their shirt sponsor with the Government set to implement a ban on gambling companies.

A review of the 2005 Gambling Act is very likely to propose a new restriction which will forbid front-of-shirt logos of betting firms.

Nine top-flight sides currently have a gambling company as the main sponsor on their kit, the outlawing of which is almost certain to be included on a white paper to be published this winter, according to the Daily Mail.

A wider ban on betting advertising in sport that would include such things as pitchside hoardings and TV adverts is also under consideration, though less likely at present.

The teams which will be impacted are: Brentford, Burnley, Crystal Palace, Leeds, Newcastle, Southampton, Watford, West Ham and Wolves.

However, all but one Prem team are partnered with a betting company in some way and could be affected down the line.

The review of the 16-year-old Act was launched by the Department for Digital, Culture, Media and Sport (DCMS) in December 2020, with evidence needed to be submitted in March of this year.

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A source close to the situation said: "We are pretty sure there is going to be an end to front-of-shirt advertising. Everybody is expecting that. Reformers want more but a lot of politicians are worried about the lower leagues.

"The Government thinks front-of-shirt will catch the headlines and it will feel like it has made a bold statement."

The Government's white paper, which is a policy document setting out proposals for future legislation, is due to be released either at the end of 2021 or in early 2022.

Following this there will be a consultation period lasting three months before the bill goes to Parliament.

The report therefore claims the rule changes for sport are unlikely to be introduced until at least 2023.

A balance in the review is being sought as many clubs, especially those in the lower leagues, rely on the income from betting sponsors.

As well as the Prem teams, six Championship sides have gambling companies as their front-of-shirt sponsor, and those deals combined are estimated to be worth £100m per year.

  • Premier League
  • Brentford FC
  • Burnley FC
  • Crystal Palace FC
  • Leeds United FC
  • Newcastle United FC
  • Southampton FC
  • Watford FC
  • West Ham FC
  • Wolves FC

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